Privacy policy

1. IMPORTANT INFORMATION AND WHO WE ARE

Privacy Policy

This privacy policy explains how PortionIQ (“we”, “us”, or “our” “the Company”) collects and uses personal data when you use our website, www.portion-iq.com, including any information you provide when creating an account, making a purchase, or interacting with our site.

This website is not intended for children, and we do not knowingly collect data relating to children.

Controller

PortionIQ is the controller responsible for your personal data and for this website. We have appointed a Data Protection Officer (“DPO”) who oversees questions relating to this privacy policy. If you have any questions, including requests to exercise your legal rights, please contact us using the details in section 10.

2. THE TYPES OF PERSONAL DATA WE COLLECT

“Personal data” means any information that can identify you directly or indirectly.

We may collect and process the following types of data:

  • Identity Data: first name, last name, previous names, username or similar identifier
  • Contact Data: billing and delivery addresses, email address, phone number
  • Financial Data: payment card and bank account details
  • Transaction Data: details about purchases, payments, and order history
  • Technical Data: IP address, browser type and version, login information, time zone, device type, operating system
  • Profile Data: account username and password, preferences, feedback, and previous orders
  • Usage Data: how you interact with our website, products, and services
  • Marketing & Communications Data: marketing preferences and communication settings

We may also use aggregated, non-identifiable data (e.g., behaviour trends) to improve our website and services.

We do not collect any special categories of personal data nor information relating to criminal convictions.

If you fail to provide personal data

Where we need personal data to fulfil a contract for example, to deliver your order and you do not provide it, we may not be able to complete your purchase.

3. HOW WE COLLECT PERSONAL DATA

We collect data in several ways:

Direct interactions

You may provide data by:

  • creating an account
  • purchasing products
  • filling in forms
  • subscribing to marketing communications
  • contacting us by email, phone, or post
  • completing surveys or providing feedback

Automated technologies

We collect Technical Data automatically using cookies and similar technologies. For details, please see our Cookie Policy.

Third parties

We may receive data from:

  • analytics providers (e.g., Google Analytics)
  • advertising networks
  • payment and delivery providers
  • publicly available sources such as Companies House or the Electoral Register

4. HOW WE USE PERSONAL DATA

We use your personal data only when the law allows. Legal grounds include:

  • Performance of a contract: when processing your order or managing your account
  • Legitimate interests: improving our website, preventing fraud, managing our business
  • Legal obligations: complying with tax, accounting, or regulatory requirements
  • Consent: where you actively agree to receive marketing communications


Purpose Type of Data Legal Basis
Register you as a user Identity, Contact Contract
Process and deliver orders

Identity, Contact, Financial, Transaction, Marketing

Contract; Legitimate interests (debt recovery)
Manage customer relationship

Identity, Contact, Profile, Marketing

Contract; Legal obligation; Legitimate interests

Website security and maintenance

 Identity, Contact, Technical Legitimate interests; Legal obligation
Personalised recommendations and marketing Identity, Contact, Technical, Usage, Profile, Marketing Legitimate interests
Improve website and analytics Technical, Usage Legitimate interests

 

Marketing

You can manage your marketing preferences during account creation and at any time afterward.

Opting out of marketing does not affect essential service communications (e.g., order confirmations).

Cookies

See our Cookie Policy for details on managing preferences.

5. DISCLOSURES OF PERSONAL DATA

We may share your data with:

  • IT and system service providers
  • Professional advisers (legal, accounting, banking)
  • Regulators and authorities where required
  • Companies within our corporate group
  • Third parties involved in business transfers (e.g., sale or merger)

All third parties must protect your data and use it only as instructed by us.

6. INTERNATIONAL TRANSFERS

If we transfer your data outside the UK, we ensure appropriate safeguards such as:

  • UK-approved adequacy decisions, or
  • Standard contractual clauses (IDTAs)

You may request copies of these safeguards via [email protected]

7. DATA SECURITY

We use technical and organisational measures to protect your data. Access is limited to authorised personnel under confidentiality obligations.

We will notify you and regulators where we are legally required in the event of a breach.

8. DATA RETENTION

We keep your data only as long as necessary for the purposes it was collected, including satisfying legal, tax, and accounting requirements.

By law, we retain basic customer information for six years for tax purposes.

You may ask us to delete your data - see section 9 for your rights.

9. YOUR LEGAL RIGHTS

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request erasure (in certain circumstances)
  • Object to processing
  • Opt out of marketing at any time
  • Request data transfer to you or a third party
  • Withdraw consent where processing is based on consent
  • Request restriction of processing

To exercise these rights, contact us using the details in section 10.

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex. In this case, we will notify you and keep you updated.

10. CONTACT DETAILS

If you have questions or wish to exercise any rights:

  • Email: [email protected]
  • Postal: Howard House, Hunters Road, Corby, Northamptonshire, NN17 5JE
  • Telephone: 01536 403344

11. COMPLAINTS

You may lodge a complaint with the Information Commissioner’s Office (ICO).

We would appreciate the chance to resolve your concerns first - please contact us.

12. CHANGES TO THIS POLICY

We keep this privacy policy under review.

Please keep your information updated by notifying us of changes to your contact details.

13. THIRD-PARTY LINKS

Our website may include links to third-party sites or apps. These websites have their own privacy policies, and we encourage you to read them.